Jan 26,2022
How will BMW change its logo in 2020 ?
Recently , along with their electric concept car i 4 ,
Replaces the old logo that has been used since 1997 .


According to Jens Thiemer , BMW ‘ s Senior Vice President of Customers and Brands ,
The new brand design is to meet the challenges and opportunities of brand digitalization .
Concise handling of the new logo .
At the same time , the new logo is on the original logo .
Hope to make the brand more open and intimate
Committed to moving towards digital and sustainable development .
The transition period of the new and old logos will be replaced before the end of May this year .
At present , the official websites of some European regions have been replaced with new logos , but China has not yet updated .
Of course , some people may think that the logo will not be recognizable,
Some are not used for a while because they are used to seeing the old logo .
Although some features may be lost ,
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