Automobile Industry | BMW replaces the new logo !

 

How will BMW change its logo in 2020 ?

 

Well-known German car brand BMW

 

Recently , along with their electric concept car i 4 ,

 

Released a brand new logo ,

 

Replaces the old logo that has been used since 1997 .

 

 

New logo /old logo picture show

 

 

Classic black ring is no longer

 

 

According to Jens Thiemer , BMW ‘ s Senior Vice President of Customers and Brands ,

 

The new brand design is to meet the challenges and opportunities of brand digitalization .

 

Concise handling of the new logo .

 

Is to adapt to the young user group ,

 

At the same time , the new logo is on the original logo .

 

The update also preserves BMW’s brand culture and content .

 

 

Launch of new logo

 

Hope to make the brand more open and intimate

 

In BMW ‘s 104-year history

 

The officially announced logo has undergone a total of 5 replacements .

 

 

For BMW , this bold move symbolizes its 103-year history while acknowledging the logo .

 

Committed to moving towards digital and sustainable development .

 

The transition period of the new and old logos will be replaced before the end of May this year .

 

At present , the official websites of some European regions have been replaced with new logos , but China has not yet updated .

 

 

In recent years , many brand logos have been replaced with 2 D flat designs .

 

Of course , some people may think that the logo will not be recognizable，

 

Some are not used for a while because they are used to seeing the old logo .

 

Although some features may be lost ,

 

Affected by the trend of simplicity , this design has even become a no-brainer .

 

 

Logo defines the importance of brand identity

 

Behind the changes in brand visual design is a major change in the automotive industry .

 

What do you think ?